Are you making money or building a home business?

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Are you making money or building a home business?

There is a difference, and you need to realize this!

People that don’t realize the difference within a year after starting their business will often suffer in the long run. This is simply because of their lack of understanding on the difference between making money and building a business.

For example:

Let’s say you go out today, purchase a computer, and some business software to help you get going at your local computer store. You come home and you are all excited to get your new business going. This gives you a great feeling of excitement. You are finally ready to take the first step to making your dream become a reality. This excitement grows with each passing day. You are so totally absorbed into your new business that you start forgetting about your normal, daily life. Your wife calls you to come for dinner and you say, “In a minute.” Instead of a “minute”, your “minute” turns into four hours. You can safely say at this point that you are ‘hooked’.

After many weeks and months of this behavior, your family begins to feel neglected (which is understandable). Your family would never admit they feel neglected, but the feeling is there regardless. Perhaps after they reach their tolerance level, they might start talking to you about your business. They might say things like, “How’s the business going?” You’ll most likely say, “Great! I think this is really going to work!.” Then comes the ultimate question, “How much money are you making so far?” This is the question that immediately stomps on your entrepreneurial spirit. Since you probably haven’t made very much money, you’ll probably have to swallow your pride and say something like, “I haven’t made any money yet, but I’m working really hard on something that should really get this business booming.”

Whether you are working on anything or not, you have placed an invisible goal for yourself. You think that in order for you to prove to your family that you are not a failure and that your business will work, you have to show them proof in the form of money in their hands.

Guess what! Nothing is further from the truth!

Building a business and making money are two completely different things (especially when you are just starting to build your business).

For example:

When two large companies decide to merge and become one company, they almost always lose money in the first year or two. In the third year, however, they make more money than both companies had ever thought possible. It was worth the two-year loss in the long run! In fact, that’s how you make money, by investing.

However, investing money is not the only way to make your business successful. Hard work, determination, and sacrifice are other ways of investing. In other words, if you don’t have the money to invest, you have to work hard for it. The simple fact is, if you are looking for an easy way out and a ‘get rich quick scheme’ then you are in the wrong line of work. Building a business takes a lot of time and work to become successful, but in the long run it will pay off!

In order to make money online, you must invest in yourself and your new business. You must invest your time in order to educate yourself in how to make money online and you must invest in tools in order to help you build your home business.

The first tool you should invest in is an  email marketing system in order to start building a responsive list.

Why is building a list so important?

Building a list of prospects and customers is one of the most important things you can do to make your business a success. Almost everyone has heard the term, “the money is in the list” and we have all read about businesses selling or renting their customer lists for money.

The most definitive reason however is because your most important asset in your business is your loyal customer base. The person that you’ve spent so much time and money to get is not just a one time sale.

You must factor in the lifetime value of each customer, and then you will see what makes your list so valuable.

Once you fully understand this relationship, you can see why building your business list should be a main focus in your business. The larger your list becomes, the more money you will make. This is because you have more customers to sell new products and services to and because you are selling to existing customers, this is a lot cheaper than having to spend additional time and money in advertising to get new customers.

The key to success is to provide great value to your subscribers.

Why Aweber Is The Right Choice For Your Email Marketing

Benefits of Email Marketing

You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing,
however, is exactly the opposite.

Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Email allows you to reach more people for less, and the return can be exponential. 72 percent of respondents to an Econsultancy survey in early 2011 described
email’s return on investment as excellent or good. In addition to providing a high return on investment, AWeber provides the tools so you don’t have to hire an expensive design firm or copywriter. And many parts of an email campaign are automated; it practically runs itself.

The AWeber Difference

Here’s why more than 120,000 businesses, nonprofits and agencies trust AWeber for their email marketing needs:

Industry-Leading Deliverability: We get your emails in the inbox, not junk folders, with deliverability rates exceeding 99 percent.

Expert Customer Support: You can contact Aweber’s trained agents with any questions seven days a week. Toll-free phone, live chat and email support is available from 8a.m.-8p.m. ET Monday-Friday, and 9a.m.-5p.m. ET Saturday-Sunday live chat and email is available.

Easy to Use: Aweber’s Setup Wizard helps you set up your account in minutes! They also have an online Knowledge Base filled with FAQs, step-by-step guides and videos, a blog with marketing tips and free live webinars!

Secure and Reliable Systems: Your information is safe with Aweber, and your account is fully accessible 24/7. Aweber owns and operates all of the dedicated hardware resources.

First-Class Reputation: Since 1998, Aweber has been managing and delivering email marketing campaigns for businesses around the world. In that time, they established themselves as an industry leader.

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