Content Curation Myths Exposed

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Content Curation - A New Online Marketing Process
Image Source: http://getcurata.com

 

What is Content Curation?

Content curation is the consistent process of collecting, organizing and displaying links and snippits of the most relevant information and highest quality digital content on a specific topic for a target market including insightful, expert analysis provided by the curator.

Services or people that implement content curation are called content curators.

 

Content Curation Myths Exposed

Myth: Curation is just creating “duplicate content” which Google frowns upon.

Fact: Real curation does not create duplicate content under the rules Google set forth long ago to combat multiple versions of the same website on different domains showing up in search results. Google will rank anything that is unique that qualifies for a search term over other websites, even if some of the content on the page is found elsewhere. Wholesale copying of content from one website to another is not curation.

Myth: Linking out to other websites takes people away from my site and hurts my traffic.

Fact: Linking out is how the most popular sites on the web became and continue to be such valuable resources. They are popular, high-traffic sites because they are useful to readers who appreciate (and come back for) the things they discover on good sites.

Myth: Aggregating content with RSS feeds and other “scraping” methods is curation.

Fact: This is called Autoblogging, and auto bloggers are selling their software under the buzzword
“curation” in an attempt to fool people. Don’t fall for it. Google doesn’t rank these sites and
people don’t like reading them.

 

News

Content Curation Primer | Beth’s Blog

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful… http://www.bethkanter.org/content-curation-101/

 

What Marketers Need to Know About Ethical Curation, Part 1 – Curata

Oct 29, 2013  With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and … http://www.curata.com/blog/what-marketers-need-to-know-about-ethical-curation-part-1/

 

5 Tips for Great Content Curation – Mashable

Apr 27, 2012 You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t  http://mashable.com/2012/04/27/tips-great-content-curation/

 

Twitter Tweets

Thanks @contentxpert, great review 🙂 Content marketing software: @Scoopit for content #curation http://www.contentmarketingexperience.com/contenmarketingsoft/content-curation-software-the-ultimate-scoop-it-review/ …

 

I thought that was really cool – Curata curated my story on curation 🙂 The Power of Content Curation to… http://fb.me/3grQ1Mxyh 

 

If it’s already out there, no need to start from scratch. 🙂 Content Curation & Social Media Strategy http://www.contentcurationmarketing.com/content-curation-a-key-part-of-your-social-media-strategy/ … via @feedly

 

YouTube Videos

 

What is Content Curation

http://www.youtube.com/watch?v=wEhvOqeT87c&feature=youtube_gdata_player

What is content curation, in this video we look at what content curation is and then look at some examples of content curation.

 

Content Curation Secrets Via Jack Humphrey

http://www.youtube.com/watch?v=v4ymfjTtQ5A&feature=youtube_gdata_player

Jack Humphrey tells us why clan marketing is like AOL. Why Content Curation makes you more powerful than your competition, even though you maybe even sharing…

 

Breaking Down the Steps to Content Curation

http://www.youtube.com/watch?v=46tTz1IpzOw&feature=youtube_gdata_player

Learn more at: http://labs.openviewpartners.com/videos/breaking-down-the-steps-to-content-curation/ Margot Bloomstein, brand and content strategist at Approp…

 

Summary

Content curation really works and tens of thousands of bloggers use it to produce traffic in far less time than it takes to constantly churn out 100% original content.

Done properly, with the right tools and techniques, curation can take a stagnant content site and turn it into a sticky, social media and search-engine-worthy targeted traffic site!

It doesn’t matter if you are looking for more search engine rankings, better site authority, a more dedicated following, or more social media buzz. Curation is the best way for busy people to reap the rewards of a high-traffic site without spending all day, every day, writing content and trying to “trick” people into visiting their sites with mediocre content.

 

More Info

http://en.wikipedia.org/wiki/Content_curation
http://mashable.com/category/content-curation/

CurationSoft (curate content from Google Blog Search, YouTube, Twitter, Google News, Flickr and any RSS Feed you want)

CurationSoft