Getting more sales and sign ups can be summed up in one word… Value!
Resonate your value to others and the world will be yours. Price only becomes an issue in the absence of value.
“Values are critical guides for making decisions. When in doubt, they cut through the fog like a beacon in the night.” – Robert Townsend
Marketing is really nothing more than communicating the value of you, your products, services, and your company to your prospects in the most effective and efficient way.
Your goal is for your prospect to take the desired action that you want them to take.
In today’s ultra-competitive business world, you have to work smarter and harder than ever before in order to stand out. There are thousands of other companies and marketers who provide the same or similar services that you do, so in order to get more customers, you have to develop ways to shine brighter than your competition.
Develop and Deploy Your Own “Value Proposition”.
A value proposition is a promise of value to be delivered and the belief from a potential customer or client, that they will experience a benefit and receive value by taking action. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
Creating a value proposition should be part of every businesses strategy. Kaplan and Norton say “Strategy is based on a differentiated customer value proposition. Satisfying customers are the source of sustainable value creation.”
Developing a value proposition is based on a in-depth review and analysis of the costs, benefits and value that an organization, product or service can deliver to its customers, prospective customers, and other constituent groups within and outside of the organization. It is also a positioning of value, where Value = Benefits – Cost (cost includes risk). Ref. http://en.wikipedia.org/wiki/Value_proposition
Be Creative, Unique and Think Outside of the Box
The less you look and sound like everyone else, the more you’ll be seen and heard.
Don’t try to copy what everyone else is doing, be creative and develop unique ways to offer your customers what they need. Always, put yourself in your customers and potential clients shoes while you are developing your marketing and advertising campaigns, keep in the mindset of “what’s in it for me?”.
If you are an affiliate marketer, it’s always recommended to sweeten the deal by offering an extra bonus such as a free information product, marketing or productivity tool, private label or master resell rights products, etc. There are many excellent free productivity tools available online for you to add more “value” to your offer. For example, LastPass is an internet marketers best friend. LastPass is a password manager that makes web browsing easier and more secure. It saves time and as we all know, time is money!
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar
By addressing these obstacles in your prospects mind, while creating your advertising and marketing campaigns, you can increase your conversion rates. In internet marketing, a conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
The more value and unique benefits you include in your value proposition, the more sales and sign ups you will get.