Report: 1 Billion Smartphone Shoppers by 2016 | Mobile Marketing Watch


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Consistent with Informa’s latest research, retailers are now making significant investments to integrate mobile into their in-store, online and call-center operations.


Robson Grant‘s insight:

That equates to almost 1/7 of the human population will be using smartphones within the next (2)two years. That creates a huge opportunity for mobile marketing companies.

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