Why Your Business Needs a Mobile Site

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Why Your Business Needs A Mobile SiteRecent studies show that current mobile web-user experiences are extremely bad when it comes to viewing and navigating websites. Websites that have not been optimized for mobile viewing are not user-friendly and they negatively impact the visitor’s ability to locate information quickly.

Traditional websites are designed to be viewed on a computer or laptop screen instead of on a mobile device. This means that most desktop websites are not compatible with mobile devices.

More and more people are using their mobile devices to access the Internet while on the go, and even while at home, in fact, one-third of the world’s population uses their mobile devices to perform Internet searches.

According to former AdMob executive Jason Spero, who is now Google’s head of mobile sales, more than 1 billion people will use mobile devices as their primary internet access point.

Mobile-friendly websites receive higher mobile search engine rankings and load faster making the visitor experience more pleasurable.

Having a mobile-friendly website for your business will help you attract both “new” and “repeat” customers by giving your business “instant mobile marketability”. When your visitors arrive to your clean mobile site with all of the important information clearly and easily accessible, they will be more apt to do business with your company.

Mobile sites may be viewed anytime and anywhere coverage is available.

For consumers “On the go”, having a mobile site makes it easier for visitors to find your business and connect with you with one-click calling, one-click email, and instant directions, eliminating the need for your visitors to take “additional steps” in order to contact you or visit your business.

When mobile users visit a website that is difficult to navigate, they quickly exit and continue their search. When users find what they looking for quickly, via your mobile optimized site, they’re more likely to make a purchase and become satisfied customers.

Mobile websites offer the advantage of being listed higher up in the search engine results for local searches performed via mobile devices. This gives you the distinct advantage over your competitors especially since most of them are not yet leveraging the powerful benefits of mobile marketing.

Mobile success is easily tracked with advanced reporting analytics included at no extra charge with the GrowMobile platform, allowing you to track your visitors and make improvements and changes when necessary.

Integrating social media such as Facebook, Twitter, and YouTube with your GrowMobile site is easy to do and will further enhance your visitor experience.

Learn about smartphone adoption and usage across 40 countries. Create custom charts to deepen your understanding of the mobile consumer and get the data you need to guide your mobile strategy.
http://www.thinkwithgoogle.com/mobileplanet/en/

Consumers Love Their Smartphones Now

Today’s trend is the mobile revolution. Every business needs to stay relevant and service customers wherever they are, particularly when they are on the move. Having a mobile presence is critical.

With less than 10% market share, you can surely rise above your competition with a mobile site.

StatCounter Global Stats – Mobile vs. Desktop Market Share

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